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Bold Lovage violet

#a40d74
Notes

Bold Lovage violet (#A40D74) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (319°, 85%, 35%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#a40d74
RGB
rgb(164, 13, 116)
HSL
hsl(319, 85%, 35%)
HWB
hwb(319 5% 36%)
OKLCH
oklch(48.2% 0.197 346.5)
P3
color(display-p3 0.5892 0.1344 0.4438)
HSV
hsv(319, 92%, 64%)
LAB
lab(36.82% 62.63 -17.38)
LCH
lch(36.82% 65.00 344.49)
CMYK
cmyk(0%, 92%, 29%, 36%)

Etymology

Bold
adjective

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Lovage
modifier

Latin levisticum, medieval-physic-garden-herb. As a color modifier, lovage implies a medieval-physic-garden-and-celery-leaf quality, the visual register of medieval-physic-garden-and-Cluniac-lovage hand-medieval-physic-garden-and-celery-leaf medieval-physic-garden-and-Cluniac-lovage-and-Benedictine-Saint-Gall lovage-and-medieval-physic-garden-and-celery-leaf surfaces under medieval-physic-garden-and-Cluniac-lovage-and-Benedictine-Saint-Gall Cluny-and-Saint-Gall-physic-garden medieval-monastic-light. Sits at the modifier-and-flavor end of the grid, parallel to savory and catnip in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#a40d74
Original
#2c4776
Protanopia
#595f71
Deuteranopia
#b00144
Tritanopia
#353535
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.27:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.89:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##A40D74
Display P3
Display P3
color(display-p3 0.5892 0.1344 0.4438)
P3 has visible headroomOKLCH chroma 0.197

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

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