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Rugged Brood violet

#a31b77
Notes

Rugged Brood violet (#A31B77) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (319°, 72%, 37%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#a31b77
RGB
rgb(163, 27, 119)
HSL
hsl(319, 72%, 37%)
HWB
hwb(319 11% 36%)
OKLCH
oklch(48.8% 0.189 345.3)
P3
color(display-p3 0.5866 0.1631 0.4554)
HSV
hsv(319, 83%, 64%)
LAB
lab(37.67% 60.12 -17.98)
LCH
lch(37.67% 62.75 343.35)
CMYK
cmyk(0%, 83%, 27%, 36%)

Etymology

Rugged
adjective

Old Norse rugga, rough / coarse — adjectival suffix -ed. As a color modifier, rugged implies a saturated-and-rough-and-weathered quality, the deep-rich color of Scottish-Highlands-and-Norwegian-fjord outdoor-and-mountain landscape. Sits at the bold-and-weathered end of the grid, parallel to tough and sinewy in usage.

Brood
modifier

Old English brōd, young-of-birds-or-to-ponder. As a color modifier, brood implies a hen-and-pondering-and-darkly-thinking quality, the visual register of Heathcliff-and-Hamlet-brood hand-hen-and-pondering-and-darkly-thinking Heathcliff-and-Hamlet-and-Byronic-hero brooded-and-pondering-and-darkly-thinking surfaces under Heathcliff-and-Hamlet-and-Byronic-hero stormy-and-overcast-and-introspective Yorkshire-moor-light. Sits at the modifier-and-mood end of the grid, parallel to mope and sigh in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#a31b77
Original
#304a79
Protanopia
#5a6174
Deuteranopia
#af1748
Tritanopia
#3f3f3f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.05:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.98:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##A31B77
Display P3
Display P3
color(display-p3 0.5866 0.1631 0.4554)
P3 has visible headroomOKLCH chroma 0.189

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

Related Colors

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