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Assured Odin Violet

#a31b55
Notes

Assured Odin Violet (#A31B55) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (334°, 72%, 37%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#a31b55
RGB
rgb(163, 27, 85)
HSL
hsl(334, 72%, 37%)
HWB
hwb(334 11% 36%)
OKLCH
oklch(47.5% 0.174 1.7)
P3
color(display-p3 0.5866 0.1631 0.3314)
HSV
hsv(334, 83%, 64%)
LAB
lab(36.42% 56.52 1.76)
LCH
lch(36.42% 56.55 1.79)
CMYK
cmyk(0%, 83%, 48%, 36%)

Etymology

Assured
adjective

Old French aseürer, to give assurance — past-participle of assure. As a color modifier, assured implies a saturated-and-confident quality where the hue carries unwavering certainty about its own visual identity. Sits at the bold-and-confident end of the grid, parallel to certain and poised.

Odin
modifier

Old Norse Óðinn, all-father-of-the-Aesir. As a color modifier, odin implies a one-eyed-and-raven-and-runic-wisdom quality, the visual register of Norse-all-father-Odin-and-Yggdrasil hand-one-eyed-and-raven-and-runic-wisdom Norse-all-father-Odin-and-Yggdrasil-and-Asgard odin-and-one-eyed-and-raven-and-runic-wisdom surfaces under Norse-all-father-Odin-and-Yggdrasil-and-Asgard Hugin-and-Munin-raven-and-Mimir-well runic-wisdom-light. Sits at the modifier-and-myth end of the grid, parallel to thor and freya in usage.

Violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#a31b55
Original
#3e4556
Protanopia
#625f52
Deuteranopia
#b20036
Tritanopia
#3c3c3c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.38:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.85:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##A31B55
Display P3
Display P3
color(display-p3 0.5866 0.1631 0.3314)
P3 has subtle headroomOKLCH chroma 0.174

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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