Punchy Ruff Ruby

A modern adjectival form of punch, to strike sharply. Used as a color word since the early twentieth century for hues that read as highly contrasting and visually loud. Punchy red, punchy yellow: the implication is full saturation combined with optical impact. Sits across the bold and bright buckets, near vivid and striking.

Old English ruffe, Elizabethan-pleated-collar. As a color modifier, ruff implies a starched-and-Elizabethan-pleated-collar quality, the visual register of Elizabethan-and-Spanish-Habsburg-ruff hand-starched-and-Elizabethan-pleated-collar Elizabethan-and-Spanish-Habsburg-ruff-and-Holbein-portrait ruff-and-starched-and-Elizabethan-pleated-collar surfaces under Elizabethan-and-Spanish-Habsburg-ruff-and-Holbein-portrait Tudor-and-Spanish-Habsburg-court starched-collar-light. Sits at the modifier-and-textile end of the grid, parallel to gown and frock in usage.

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.