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Bold Umber Ruby

#a3191f
Notes

Bold Umber Ruby (#A3191F) is a true red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (357°, 73%, 37%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#a3191f
RGB
rgb(163, 25, 31)
HSL
hsl(357, 73%, 37%)
HWB
hwb(357 10% 36%)
OKLCH
oklch(46.2% 0.172 25.6)
HSV
hsv(357, 85%, 64%)
LAB
lab(35.17% 53.79 34.37)
LCH
lch(35.17% 63.83 32.57)
CMYK
cmyk(0%, 85%, 81%, 36%)

Etymology

Bold
adjective

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Umber
modifier

Latin umbra, shadow. As a color modifier, umber implies a shadowed-and-Umbrian-earth-pigment quality, the visual register of Caravaggio-and-Rembrandt-umber hand-shadowed-and-Umbrian-earth-pigment Caravaggio-and-Rembrandt-and-Vermeer-Dutch-Golden-Age umbered-and-shadowed-and-deep-glazed surfaces under Caravaggio-and-Rembrandt-and-Vermeer chiaroscuro-and-tenebrist-and-glazed studio-window-light. Sits at the modifier-and-mood end of the grid, parallel to shade and gloom in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#a3191f
Original
#47401d
Protanopia
#685d18
Deuteranopia
#b4001d
Tritanopia
#373737
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.73:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.72:1

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Canvas