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Lavish Throb violet

#a30668
Notes

Lavish Throb violet (#A30668) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (323°, 93%, 33%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#a30668
RGB
rgb(163, 6, 104)
HSL
hsl(323, 93%, 33%)
HWB
hwb(323 2% 36%)
OKLCH
oklch(47.3% 0.193 351.3)
P3
color(display-p3 0.5852 0.1227 0.3994)
HSV
hsv(323, 96%, 64%)
LAB
lab(35.83% 61.97 -11.31)
LCH
lch(35.83% 62.99 349.66)
CMYK
cmyk(0%, 96%, 36%, 36%)

Etymology

Lavish
adjective

Old French lavasse, downpour — sharing root with laver (to wash). As a color modifier, lavish implies a saturated-and-extravagant quality where the hue spills over its visual boundaries with luxurious pigmentation. Sits at the bold-and-saturated end of the grid, parallel to opulent and sumptuous in usage.

Throb
modifier

Middle English throbben, to-beat-strongly. As a color modifier, throb implies a pulsing-and-beating-and-rhythmic quality, the visual register of racing-pulse-and-temple-throb hand-pulsing-and-beating-and-rhythmic racing-pulse-and-temple-throb-and-heartbeat throbbed-and-pulsing-and-beating-and-rhythmic surfaces under racing-pulse-and-temple-throb-and-heartbeat fevered-and-quickened-and-rhythmic candlelit-bedside-light. Sits at the modifier-and-mood end of the grid, parallel to pang and pulse in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#a30668
Original
#30446a
Protanopia
#5b5d65
Deuteranopia
#b0003c
Tritanopia
#2e2e2e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.55:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.78:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##A30668
Display P3
Display P3
color(display-p3 0.5852 0.1227 0.3994)
P3 has visible headroomOKLCH chroma 0.193

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

Related Colors

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