Rich Quell Ruby

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Old English cwellan, to-kill-or-suppress. As a color modifier, quell implies a stilled-and-suppressed-and-pacified quality, the visual register of vesper-bell-and-curfew-quell hand-stilled-and-pacified-and-suppressed vesper-bell-and-curfew-bell-and-night-watch quelled-and-stilled-and-suppressed surfaces under vesper-bell-and-curfew-bell-and-night-watch hush-and-stillness-and-quiet bell-tower-and-monastery light. Sits at the modifier-and-mood end of the grid, parallel to hush and lull in usage.

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.