Earnest Tart Crimson

Old English eornost, seriousness, zeal. Used as a color modifier since the nineteenth century for hues that read as committed but unshowy — the working blues of denim, the deep greens of Quaker meetinghouses. Sits in the bold-and-quiet corner of the grid, slightly less luminous than resolute and slightly less institutional than imperial.

Old English teart, sharp-or-acid-tasting. As a color modifier, tart implies a sharp-acid-and-fruit-puckered quality, the visual register of Bramley-apple-and-rhubarb-tart hand-sharp-acid-and-fruit-puckered Bramley-apple-and-rhubarb-tart-and-Yorkshire-orchard tart-and-sharp-acid-and-fruit-puckered surfaces under Bramley-apple-and-rhubarb-tart-and-Yorkshire-orchard Yorkshire-orchard-and-Kentish-Garden-of-England puckered-orchard-light. Sits at the modifier-and-flavor end of the grid, parallel to sour and tang in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.