Fortified Annatto
Fortified Annatto (#9F2719) is a true red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (6°, 73%, 36%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin fortificāre, to make strong — past-participle of fortify. As a color modifier, fortified implies a saturated-and-strengthened-and-defensive quality, the deep-rich color of Vauban-style military-fortification stone-and-earth rampart-and-bastion architecture. Sits at the bold-and-fortified end of the grid, parallel to bastioned and armored.
Bixa orellana, the tropical shrub whose seeds yield a red-orange dye used as food coloring (in cheese, butter, and margarine) and as body paint by the Caribbean and Central American indigenous peoples. The color refers to fresh annatto paste: a saturated, slightly orange red with the matte finish of plant-derived pigment. Warmer than vermillion, drier than tomato.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.