Truthful Yucatan
Truthful Yucatan (#9D668C) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (319°, 22%, 51%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old English trēowth, truth — adjectival suffix -ful. As a color modifier, truthful implies a clear-and-honest-and-direct quality where the hue carries the visual register of accurate-and-faithful-representation declaration. Sits at the crisp-and-honest end of the grid, parallel to candid and honest in usage.
Mexican peninsula, the limestone Karst shelf of southern Mexico — home of the Pink Lakes of Las Coloradas (deep magenta saline waters colored by halophilic algae and brine shrimp). Yucatan color refers to a Las Coloradas Pink Lake surface in midday sun: a saturated, slightly cool deep magenta with the matte finish of halophilic-algae-and-brine-shrimp-tinted hyper-saline water. The lakes are also a Phoenicopterus ruber flamingo nesting site.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.