Bold Atlas Violet

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Greek Ἄτλας, Titan-bearing-the-heavens. As a color modifier, atlas implies a Titan-bearing-heaven-and-globe-bearer quality, the visual register of Farnese-Atlas-and-Titanomachy-Atlas hand-Titan-bearing-heaven-and-globe-bearer Farnese-Atlas-and-Titanomachy-Atlas-and-Hellenistic-marble atlas-and-Titan-bearing-heaven surfaces under Farnese-Atlas-and-Titanomachy-Atlas-and-Hellenistic-marble Naples-museum-and-celestial-globe globe-bearer-light. Sits at the modifier-and-myth end of the grid, parallel to titan and zeus in usage.

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.