Voluptuous Tanzanite
Voluptuous Tanzanite (#9D28A7) is a true violet with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (295°, 61%, 41%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin voluptuōsus, pleasurable — derived from voluptās (pleasure). As a color modifier, voluptuous implies a saturated-and-rich-and-curving-sensual quality, the deep-rich color of Rubens-and-Boucher baroque-and-rococo flesh-and-fabric tonality. Sits at the bold-and-saturated end of the grid, parallel to lush and plush in tone.
A blue-violet variety of zoisite — discovered in 1967 in a single small area of northern Tanzania near Mount Kilimanjaro and marketed by Tiffany & Co. shortly after. The color refers to a faceted tanzanite cut to maximize its strong pleochroism: a saturated, slightly violet-shifted deep blue-purple with the gem's signature internal life. Cooler than amethyst, warmer than iolite, with the gem-trade specificity of a stone that occurs in exactly one place on Earth.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.