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Decisive Sangiovese

#9d0f04
Notes

Decisive Sangiovese (#9D0F04) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (4°, 95%, 32%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#9d0f04
RGB
rgb(157, 15, 4)
HSL
hsl(4, 95%, 32%)
HWB
hwb(4 2% 38%)
OKLCH
oklch(44.3% 0.174 30.0)
P3
color(display-p3 0.5640 0.1324 0.0801)
HSV
hsv(4, 97%, 62%)
LAB
lab(32.96% 53.63 45.05)
LCH
lch(32.96% 70.04 40.03)
CMYK
cmyk(0%, 90%, 97%, 38%)

Etymology

Decisive
adjective

From the Latin decidere, to cut off — used as a modifier for colors that read as firm and final. Decisive black, decisive red: the implication is that the color has settled on its position and won't drift. Sits in the bold-bucket corner alongside resolute, with a slightly sharper edge.

Sangiovese
noun

The dominant red grape of central Italy — backbone of Chianti, Brunello, and Vino Nobile. The color refers to a young Brunello di Montalcino: a saturated, slightly cool deep red with the optical complexity of well-aged Tuscan wine. Deeper than Chianti, cooler than Tempranillo.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#9d0f04
Original
#433a00
Protanopia
#645800
Deuteranopia
#ae0010
Tritanopia
#2c2c2c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.39:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.50:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##9D0F04
Display P3
Display P3
color(display-p3 0.5640 0.1324 0.0801)
P3 has subtle headroomOKLCH chroma 0.174

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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