Bold Athens Ruby

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Greek Ἀθῆναι, Athens. As a color modifier, athens implies an Acropolis-and-philosophical-city-state quality, the visual register of Athenian-Classical-City-State hand-built Acropolis-and-Parthenon-and-marble-temple-and-pottery Doric-and-Ionic-and-Corinthian surfaces under Athenian-Acropolis-and-Parthenon classical Aegean-marble-temple light. Sits at the modifier-and-cultural end of the grid, parallel to sparta and greek in usage.

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.