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Inviting Ave Moss

#99ca88
Notes

Inviting Ave Moss (#99CA88) is a true green with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (105°, 38%, 66%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary violet. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#99ca88
RGB
rgb(153, 202, 136)
HSL
hsl(105, 38%, 66%)
HWB
hwb(105 53% 21%)
OKLCH
oklch(78.8% 0.104 137.8)
P3
color(display-p3 0.6397 0.7867 0.5586)
HSV
hsv(105, 33%, 79%)
LAB
lab(76.55% -28.34 27.93)
LCH
lch(76.55% 39.79 135.42)
CMYK
cmyk(24%, 0%, 33%, 21%)

Etymology

Inviting
adjective

Latin invītāre, to invite — present-participle of invite. As a color modifier, inviting implies a clear-and-cordial-and-encouraging quality where the hue carries the visual register of warm-inviting-and-encouraging entrance-foyer color tone. Sits at the crisp-and-cheerful end of the grid, parallel to welcoming and hospitable in usage.

Ave
modifier

Latin ave, hail-or-greeting. As a color modifier, ave implies a Latin-greeting-and-Ave-Maria-and-Ave-Caesar quality, the visual register of Ave-Maria-and-Ave-Caesar-greeting hand-Latin-greeting-and-Ave-Maria-and-Ave-Caesar Ave-Maria-and-Ave-Caesar-greeting-and-Catholic-prayer-and-Roman-salute ave-and-Latin-greeting surfaces under Ave-Maria-and-Ave-Caesar-greeting-and-Catholic-prayer-and-Roman-salute Roman-arena-and-Catholic-liturgy hailing-greeting-light. Sits at the modifier-and-Latin end of the grid, parallel to salve and pax in usage.

Moss
noun

Bryophyta — the nonvascular plants that colonized land 470 million years ago, before vascular plants and far before flowers. The color refers to a thick mat of Hypnum or sphagnum on a temperate forest floor: a soft, slightly yellow-shifted green with the velvet texture of millimeter-scale leaves. Dustier than fern, deeper than lichen, with the slow patience of a plant that lives by absorbing rain through its surface.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#99ca88
Original
#cec084
Protanopia
#c7bb8b
Deuteranopia
#97c5b9
Tritanopia
#bbbbbb
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
1.88:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
11.16:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##99CA88
Display P3
Display P3
color(display-p3 0.6397 0.7867 0.5586)
P3 has subtle headroomOKLCH chroma 0.104

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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