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Pure Sidon

#9954e6
Notes

Pure Sidon (#9954E6) is a true indigo with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (268°, 74%, 62%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#9954e6
RGB
rgb(153, 84, 230)
HSL
hsl(268, 74%, 62%)
HWB
hwb(268 33% 10%)
OKLCH
oklch(59.7% 0.213 302.1)
P3
color(display-p3 0.5636 0.3429 0.8716)
HSV
hsv(268, 63%, 90%)
LAB
lab(50.48% 56.07 -63.46)
LCH
lch(50.48% 84.68 311.46)
CMYK
cmyk(33%, 63%, 0%, 10%)

Etymology

Pure
adjective

Latin purus, clean, unmixed — applied to color since antiquity for hues that contain only one pigment without dilution by white, black, or another color. Pure red is the textbook ideal: high saturation, mid lightness, no shift. Sits at the bold-bucket center, parallel to true and strong.

Sidon
noun

Ancient Phoenician city on the Lebanese coast — co-eval with Tyre in Tyrian purple production, and the slightly older of the two purple-dye centers. Sidon color refers to a Sidon-produced Tyrian purple-dyed Phoenician trade textile: a saturated, slightly cool deep violet with the matte finish of multi-bath Hexaplex trunculus shellfish dye on hand-loomed Levantine cloth.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#9954e6
Original
#0077eb
Protanopia
#1e78e3
Deuteranopia
#897496
Tritanopia
#6d6d6d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
4.41:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.77:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##9954E6
Display P3
Display P3
color(display-p3 0.5636 0.3429 0.8716)
P3 has visible headroomOKLCH chroma 0.213

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

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