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Resounding Alizarin

#99437f
Notes

Resounding Alizarin (#99437F) is a true magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (318°, 39%, 43%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#99437f
RGB
rgb(153, 67, 127)
HSL
hsl(318, 39%, 43%)
HWB
hwb(318 26% 40%)
OKLCH
oklch(51.5% 0.136 340.6)
P3
color(display-p3 0.5582 0.2824 0.4876)
HSV
hsv(318, 56%, 60%)
LAB
lab(41.72% 43.43 -16.86)
LCH
lch(41.72% 46.59 338.78)
CMYK
cmyk(0%, 56%, 17%, 40%)

Etymology

Resounding
adjective

Latin resonāre, to echo back — present-participle of resound. As a color modifier, resounding implies a saturated-and-echoing-and-imposing quality where the hue reverberates visually like a cathedral-bell ring. Sits at the bold-and-resonant end of the grid, parallel to resonant and booming in usage.

Alizarin
noun

1,2-dihydroxyanthraquinone — the principal anthraquinone dye component of madder root (Rubia tinctorum), first isolated and synthesized in 1869 by Carl Graebe and Carl Liebermann. Alizarin color refers to a freshly alizarin-mordant-dyed wool: a saturated, slightly cool deep magenta with the matte finish of anthraquinone-dye-on-mordanted woolen fiber. The first natural pigment to be replaced by a synthetic.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#99437f
Original
#485a81
Protanopia
#60687d
Deuteranopia
#a1445b
Tritanopia
#5a5a5a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.06:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.46:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##99437F
Display P3
Display P3
color(display-p3 0.5582 0.2824 0.4876)
P3 has subtle headroomOKLCH chroma 0.136

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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