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Lordly Pall Ruby

#990723
Notes

Lordly Pall Ruby (#990723) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (348°, 91%, 31%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#990723
RGB
rgb(153, 7, 35)
HSL
hsl(348, 91%, 31%)
HWB
hwb(348 3% 40%)
OKLCH
oklch(43.4% 0.171 21.3)
HSV
hsv(348, 95%, 60%)
LAB
lab(31.92% 54.46 27.82)
LCH
lch(31.92% 61.16 27.06)
CMYK
cmyk(0%, 95%, 77%, 40%)

Etymology

Lordly
adjective

Old English hlāford-līc, lord-like — adjectival suffix -ly. As a color modifier, lordly implies a saturated-and-aristocratic-and-haughty quality, the deep-rich color of pre-modern English-and-French manorial-aristocracy livery and hereditary-estate household-textile. Sits at the bold-and-aristocratic end of the grid, parallel to princely and patrician.

Pall
modifier

Latin pallium, cloak-or-funeral-cover. As a color modifier, pall implies a cloaked-and-shrouded-and-funereal quality, the visual register of Roman-Catholic-and-Anglican-pall hand-cloaked-and-shrouded-and-funereal Roman-Catholic-and-Anglican-and-Orthodox-funeral funeral-pall-and-coffin-shroud-and-altar-cloth surfaces under Roman-Catholic-and-Anglican funeral-pall-and-coffin-shroud cathedral-incense light. Sits at the modifier-and-mood end of the grid, parallel to gloom and shade in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#990723
Original
#3d3822
Protanopia
#5f551d
Deuteranopia
#a90016
Tritanopia
#282828
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.72:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.41:1

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