Bright Olmec Lime
Bright Olmec Lime (#98E977) is a true green with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (103°, 72%, 69%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary violet. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old English beorht, shining, luminous — cognate with the German Bracht, splendor. Applied to color since at least the medieval period for hues that read as luminous: not just light in value but optically active, as if scattering more light back than a dimmer color of the same lightness would. Sits at the bright-bucket center alongside vivid and brilliant.
Nahuatl Ōlmēcatl, rubber-people. As a color modifier, olmec implies a pre-Classic-Mesoamerican quality, the visual register of Olmec-civilization-of-La-Venta pre-Classic Mesoamerican hand-carved colossal-head-and-jade-and-pottery archaeological surfaces under La-Venta-and-San-Lorenzo pre-Classic Mesoamerican Gulf-coastal humid light. Sits at the modifier-and-cultural end of the grid, parallel to aztec and toltec in usage.
Citrus aurantiifolia and its key-lime cousin — small, intensely sour green citrus carried by Arab traders from Southeast Asia to the Mediterranean by the eleventh century, then to the Caribbean with Columbus. The color refers to the skin of a fully ripe Persian lime: a saturated, slightly yellow-shifted green with the matte finish of citrus rind. Cooler than chartreuse, sharper than sage, with the same chlorophyll the fruit loses if left to ripen to yellow.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.