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Direct Mocha

#98724a
Notes

Direct Mocha (#98724A) is a true orange with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (31°, 35%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary azure. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#98724a
RGB
rgb(152, 114, 74)
HSL
hsl(31, 35%, 44%)
HWB
hwb(31 29% 40%)
OKLCH
oklch(58.1% 0.073 67.0)
P3
color(display-p3 0.5732 0.4530 0.3131)
HSV
hsv(31, 51%, 60%)
LAB
lab(50.93% 9.92 27.88)
LCH
lch(50.93% 29.60 70.42)
CMYK
cmyk(0%, 25%, 51%, 40%)

Etymology

Direct
adjective

From the Latin directus, straight — used as a color modifier since the eighteenth century for hues that read as straightforward and unambiguous. Direct red, direct green: moderate-to-high saturation combined with optical clarity. Sits at the crisp-bucket center alongside clear and frank.

Mocha
noun

A variety of agate from the Yemeni port of al-Mukhā — characterized by tree-like dendritic inclusions in a yellow-tan ground. Also the Yemeni coffee that gave its name to the chocolate-coffee drink. The color refers to a polished mocha-agate cabochon: a soft, slightly muted warm tan with the matte finish of cryptocrystalline silica.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#98724a
Original
#7f7447
Protanopia
#887d4b
Deuteranopia
#a46968
Tritanopia
#777777
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
4.34:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.84:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##98724A
Display P3
Display P3
color(display-p3 0.5732 0.4530 0.3131)
Inside sRGBOKLCH chroma 0.073

This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.

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