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Established Aronia

#985dcc
Notes

Established Aronia (#985DCC) is a true indigo with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (272°, 52%, 58%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#985dcc
RGB
rgb(152, 93, 204)
HSL
hsl(272, 52%, 58%)
HWB
hwb(272 36% 20%)
OKLCH
oklch(59.2% 0.170 306.5)
P3
color(display-p3 0.5636 0.3754 0.7755)
HSV
hsv(272, 54%, 80%)
LAB
lab(50.53% 44.98 -48.62)
LCH
lch(50.53% 66.24 312.77)
CMYK
cmyk(25%, 54%, 0%, 20%)

Etymology

Established
adjective

Latin stabilīre, to make stable — past-participle of establish. As a color modifier, established implies a saturated-and-rooted quality where the hue carries the weight of long-standing visual presence. Sits at the bold-and-firm end of the grid, parallel to steadfast and anchored in usage.

Aronia
noun

North American chokeberry (Aronia melanocarpa) — a Rosaceae shrub native to eastern North America whose deep-violet drupes are the most polyphenol-rich of any commonly cultivated berry. Aronia color refers to a freshly picked Aronia melanocarpa drupe-cluster: a saturated, slightly cool deep violet with the matte finish of anthocyanin-and-tannin-rich chokeberry. The genus name comes from the Greek aría, small fruit-bush.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#985dcc
Original
#3876d0
Protanopia
#4c79c9
Deuteranopia
#90718c
Tritanopia
#727272
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
4.40:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.77:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##985DCC
Display P3
Display P3
color(display-p3 0.5636 0.3754 0.7755)
P3 has subtle headroomOKLCH chroma 0.170

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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