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Heartening Jiang

#98404a
Notes

Heartening Jiang (#98404A) is a true red with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (353°, 41%, 42%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#98404a
RGB
rgb(152, 64, 74)
HSL
hsl(353, 41%, 42%)
HWB
hwb(353 25% 40%)
OKLCH
oklch(49.1% 0.118 15.6)
P3
color(display-p3 0.5539 0.2717 0.2963)
HSV
hsv(353, 58%, 60%)
LAB
lab(39.31% 37.80 12.56)
LCH
lch(39.31% 39.83 18.38)
CMYK
cmyk(0%, 58%, 51%, 40%)

Etymology

Heartening
adjective

Old English heorte (heart) — present-participle of hearten. As a color modifier, heartening implies a clear-and-uplifting-and-encouraging quality where the hue carries the visual register of cheerful-encouraging color-tone. Sits at the crisp-and-cheerful end of the grid, parallel to welcoming and cheerful in usage.

Jiang
noun

A deep crimson historical Chinese color — used in the jiangcao (deep-crimson) silks of Tang-dynasty court robes and the lacquer of Han-period burial chambers. The color refers to a jiang-dyed silk in the Forbidden City collection: a deep, slightly cool dark red with the matte finish of multi-bath dyeing. Deeper than hong, cooler than karakurenai.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#98404a
Original
#54514a
Protanopia
#6a6348
Deuteranopia
#a53344
Tritanopia
#535353
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.63:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.17:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##98404A
Display P3
Display P3
color(display-p3 0.5539 0.2717 0.2963)
P3 has subtle headroomOKLCH chroma 0.118

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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