colors
Back to gallery

Velvety Thoth Brick

#982000
Notes

Velvety Thoth Brick (#982000) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (13°, 100%, 30%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#982000
RGB
rgb(152, 32, 0)
HSL
hsl(13, 100%, 30%)
HWB
hwb(13 0% 40%)
OKLCH
oklch(44.4% 0.160 34.0)
P3
color(display-p3 0.5476 0.1695 0.0737)
HSV
hsv(13, 100%, 60%)
LAB
lab(33.37% 47.85 46.39)
LCH
lch(33.37% 66.65 44.11)
CMYK
cmyk(0%, 79%, 100%, 40%)

Etymology

Velvety
adjective

An adjectival form of velvet, used since the eighteenth century for colors that read as if they had the matte light-absorbing quality of velvet. Implies high saturation combined with a non-glossy surface — the matte richness of a deep wine in a fabric rather than in a glass. Sits in the bold-and-deep corner of the grid alongside plush and lush.

Thoth
modifier

Egyptian Djehuty, ibis-headed-god-of-writing. As a color modifier, thoth implies an ibis-headed-and-scribe-and-moon-god quality, the visual register of Egyptian-Thoth-and-Hermopolis-temple hand-ibis-headed-and-scribe-and-moon-god Egyptian-Thoth-and-Hermopolis-temple-and-Hermes-Trismegistus thoth-and-ibis-headed-and-scribe-and-moon-god surfaces under Egyptian-Thoth-and-Hermopolis-temple-and-Hermes-Trismegistus papyrus-and-reed-pen-and-Hermopolis ibis-scribe-light. Sits at the modifier-and-myth end of the grid, parallel to isis and horus in usage.

Brick
noun

Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#982000
Original
#473d00
Protanopia
#645800
Deuteranopia
#a8001c
Tritanopia
#373737
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.26:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.54:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##982000
Display P3
Display P3
color(display-p3 0.5476 0.1695 0.0737)
P3 has subtle headroomOKLCH chroma 0.160

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

Related Colors

Canvas