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Certain Malt violet

#98196e
Notes

Certain Malt violet (#98196E) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (320°, 72%, 35%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#98196e
RGB
rgb(152, 25, 110)
HSL
hsl(320, 72%, 35%)
HWB
hwb(320 10% 40%)
OKLCH
oklch(46.3% 0.179 345.7)
P3
color(display-p3 0.5468 0.1509 0.4210)
HSV
hsv(320, 84%, 60%)
LAB
lab(35.00% 56.89 -16.59)
LCH
lch(35.00% 59.26 343.74)
CMYK
cmyk(0%, 84%, 28%, 40%)

Etymology

Certain
adjective

Latin certus, fixed / sure — sharing root with English concern and certify. As a color modifier, certain implies a saturated-and-unambiguous quality where the hue declares its character without hesitation. Sits at the bold-and-confident end of the grid, parallel to assured and decisive in usage.

Malt
modifier

Old English mealt, germinated-grain. As a color modifier, malt implies a kilned-grain-and-amber-stout quality, the visual register of Burton-on-Trent-and-Bavarian-malt hand-kilned-grain-and-amber-stout Burton-on-Trent-and-Bavarian-malt-and-Munich-and-Pilsen malt-and-kilned-grain surfaces under Burton-on-Trent-and-Bavarian-malt-and-Munich-and-Pilsen Burton-and-Munich-and-Pilsen brewery-and-kiln-light. Sits at the modifier-and-flavor end of the grid, parallel to syrup and zest in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#98196e
Original
#2d4570
Protanopia
#545a6b
Deuteranopia
#a31543
Tritanopia
#3a3a3a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.78:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.70:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##98196E
Display P3
Display P3
color(display-p3 0.5468 0.1509 0.4210)
P3 has subtle headroomOKLCH chroma 0.179

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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