colors
Back to gallery

Aristocratic Cochineal

#981924
Notes

Aristocratic Cochineal (#981924) is a true red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (355°, 72%, 35%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#981924
RGB
rgb(152, 25, 36)
HSL
hsl(355, 72%, 35%)
HWB
hwb(355 10% 40%)
OKLCH
oklch(44.1% 0.161 23.2)
HSV
hsv(355, 84%, 60%)
LAB
lab(32.92% 50.77 28.27)
LCH
lch(32.92% 58.11 29.11)
CMYK
cmyk(0%, 84%, 76%, 40%)

Etymology

Aristocratic
adjective

Greek aristokratía, rule by the best — adjectival suffix -ic. As a color modifier, aristocratic implies a saturated-and-noble-and-hereditary quality, the deep-rich color of pre-modern European aristocracy hereditary-class livery-and-armorial-bearings. Sits at the bold-and-aristocratic end of the grid, parallel to patrician and lordly.

Cochineal
noun

Dactylopius coccus, the Mexican scale insect cultivated on prickly-pear cactus and harvested for its deep red carminic-acid dye. Shipped to Spain by the conquistadors, cochineal became the second most valuable export from the New World after silver. The color refers to fresh cochineal pigment: a saturated, slightly cool deep red with the brilliance of a dye thirty times stronger than kermes.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#981924
Original
#423c23
Protanopia
#61571f
Deuteranopia
#a8001f
Tritanopia
#353535
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.40:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.50:1

Related Colors

Canvas