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Decisive Rune Ruby

#981716
Notes

Decisive Rune Ruby (#981716) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (0°, 75%, 34%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#981716
RGB
rgb(152, 23, 22)
HSL
hsl(0, 75%, 34%)
HWB
hwb(0 9% 40%)
OKLCH
oklch(43.9% 0.164 27.6)
HSV
hsv(0, 86%, 60%)
LAB
lab(32.59% 50.82 36.13)
LCH
lch(32.59% 62.35 35.41)
CMYK
cmyk(0%, 85%, 86%, 40%)

Etymology

Decisive
adjective

From the Latin decidere, to cut off — used as a modifier for colors that read as firm and final. Decisive black, decisive red: the implication is that the color has settled on its position and won't drift. Sits in the bold-bucket corner alongside resolute, with a slightly sharper edge.

Rune
modifier

Old Norse rún, secret-or-runic-letter. As a color modifier, rune implies a Norse-runic-letter-and-Futhark-and-incised-stone quality, the visual register of Elder-Futhark-and-Norse-runic-stone hand-Norse-runic-letter-and-Futhark-and-incised-stone Elder-Futhark-and-Norse-runic-stone-and-Viking-grave-marker rune-and-Norse-runic-letter-and-Futhark surfaces under Elder-Futhark-and-Norse-runic-stone-and-Viking-grave-marker Jelling-stone-and-Rök-runestone runic-incision-light. Sits at the modifier-and-myth end of the grid, parallel to omen and sigil in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#981716
Original
#423b14
Protanopia
#62560e
Deuteranopia
#a80019
Tritanopia
#323232
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.50:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.47:1

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