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Velvety Sari Ruby

#980d19
Notes

Velvety Sari Ruby (#980D19) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (355°, 84%, 32%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#980d19
RGB
rgb(152, 13, 25)
HSL
hsl(355, 84%, 32%)
HWB
hwb(355 5% 40%)
OKLCH
oklch(43.3% 0.168 25.2)
HSV
hsv(355, 91%, 60%)
LAB
lab(31.89% 52.97 33.80)
LCH
lch(31.89% 62.83 32.54)
CMYK
cmyk(0%, 91%, 84%, 40%)

Etymology

Velvety
adjective

An adjectival form of velvet, used since the eighteenth century for colors that read as if they had the matte light-absorbing quality of velvet. Implies high saturation combined with a non-glossy surface — the matte richness of a deep wine in a fabric rather than in a glass. Sits in the bold-and-deep corner of the grid alongside plush and lush.

Sari
modifier

Sanskrit śāṭī, long-draped-cloth. As a color modifier, sari implies an Indian-sari-and-Banarasi-and-Kanjeevaram-silk quality, the visual register of Banarasi-and-Kanjeevaram-sari hand-Indian-sari-and-Banarasi-and-Kanjeevaram-silk Banarasi-and-Kanjeevaram-sari-and-Mysore-and-Bengal-cotton sari-and-Indian-sari surfaces under Banarasi-and-Kanjeevaram-sari-and-Mysore-and-Bengal-cotton Varanasi-and-Kanjeevaram-and-Mysore-loom Indian-loom-light. Sits at the modifier-and-textile end of the grid, parallel to kimono and haori in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#980d19
Original
#3f3817
Protanopia
#605512
Deuteranopia
#a80014
Tritanopia
#2b2b2b
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.73:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.41:1

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