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Plentiful Cranberry

#98083c
Notes

Plentiful Cranberry (#98083C) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (338°, 90%, 31%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#98083c
RGB
rgb(152, 8, 60)
HSL
hsl(338, 90%, 31%)
HWB
hwb(338 3% 40%)
OKLCH
oklch(43.8% 0.170 9.9)
HSV
hsv(338, 95%, 60%)
LAB
lab(32.21% 55.34 11.83)
LCH
lch(32.21% 56.59 12.07)
CMYK
cmyk(0%, 95%, 61%, 40%)

Etymology

Plentiful
adjective

Old French plentif, abundant — adjectival suffix -ful, derived from Latin plēnitās (fullness). As a color modifier, plentiful implies a saturated-and-generous quality where the hue carries rich visual abundance without restraint. Sits at the bold-and-saturated end of the grid, parallel to abundant and bountiful.

Cranberry
noun

North American Vaccinium macrocarpon — a Ericaceae low-creeping wetland shrub whose deep-magenta drupe is the iconic Thanksgiving fruit and the base of cranberry juice and jellied cranberry sauce. Cranberry color refers to a freshly cooked Vaccinium macrocarpon compote in a Massachusetts kitchen: a saturated, slightly cool deep magenta with the matte finish of anthocyanin-rich cranberry-fruit pulp.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#98083c
Original
#393a3d
Protanopia
#5c5538
Deuteranopia
#a70023
Tritanopia
#2a2a2a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.62:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.44:1

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