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Settled Cochineal

#973f34
Notes

Settled Cochineal (#973F34) is a true red with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (7°, 49%, 40%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#973f34
RGB
rgb(151, 63, 52)
HSL
hsl(7, 49%, 40%)
HWB
hwb(7 20% 41%)
OKLCH
oklch(48.4% 0.121 29.4)
P3
color(display-p3 0.5501 0.2679 0.2214)
HSV
hsv(7, 66%, 59%)
LAB
lab(38.52% 36.15 25.09)
LCH
lch(38.52% 44.01 34.76)
CMYK
cmyk(0%, 58%, 66%, 41%)

Etymology

Settled
adjective

The past participle of settle, to come to rest — used as a color modifier since the seventeenth century for hues that read as stabilized after a process. Settled green, settled brown: moderate saturation combined with optical permanence. Sits at the crisp-bucket alongside steady and composed.

Cochineal
noun

Dactylopius coccus, the Mexican scale insect cultivated on prickly-pear cactus and harvested for its deep red carminic-acid dye. Shipped to Spain by the conquistadors, cochineal became the second most valuable export from the New World after silver. The color refers to fresh cochineal pigment: a saturated, slightly cool deep red with the brilliance of a dye thirty times stronger than kermes.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#973f34
Original
#564f33
Protanopia
#6c6232
Deuteranopia
#a52e3d
Tritanopia
#515151
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.83:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.08:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##973F34
Display P3
Display P3
color(display-p3 0.5501 0.2679 0.2214)
P3 has subtle headroomOKLCH chroma 0.121

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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