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Victorious Zest Hibiscus

#973370
Notes

Victorious Zest Hibiscus (#973370) is a true magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (323°, 50%, 40%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#973370
RGB
rgb(151, 51, 112)
HSL
hsl(323, 50%, 40%)
HWB
hwb(323 20% 41%)
OKLCH
oklch(48.6% 0.149 346.5)
P3
color(display-p3 0.5472 0.2274 0.4304)
HSV
hsv(323, 66%, 59%)
LAB
lab(38.05% 48.01 -13.19)
LCH
lch(38.05% 49.79 344.63)
CMYK
cmyk(0%, 66%, 26%, 41%)

Etymology

Victorious
adjective

Latin victōriōsus, of victory — derived from victor (winner). As a color modifier, victorious implies a saturated-and-celebratory-and-conquering quality, the deep-rich color of Roman-Imperial victory-procession purpura-dyed paludamentum cloak. Sits at the bold-and-celebratory end of the grid, parallel to triumphant and conquering.

Zest
modifier

French zeste, citrus-peel-and-bright-tang. As a color modifier, zest implies a bright-citrus-peel-and-aromatic-oil quality, the visual register of Provençal-and-Sicilian-citrus-zest hand-bright-citrus-peel-and-aromatic-oil Provençal-and-Sicilian-citrus-zest-and-Mediterranean-bergamot zest-and-bright-citrus-peel surfaces under Provençal-and-Sicilian-citrus-zest-and-Mediterranean-bergamot Menton-and-Sicily-and-Calabria-citrus-grove citrus-grove-light. Sits at the modifier-and-flavor end of the grid, parallel to tang and bergamot in usage.

Hibiscus
noun

Hibiscus rosa-sinensis — the showy mallow of Pacific gardens, the Hawaiian state flower, the source of the deep red sorrel tea sold across West Africa as bissap. The color refers to a fully open hibiscus petal at midday: a hot, slightly magenta red with the velvet texture of a single-day bloom. By evening the same flower has wilted; by morning it's gone.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#973370
Original
#3e4f72
Protanopia
#5b606e
Deuteranopia
#a1314d
Tritanopia
#4d4d4d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.95:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.02:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##973370
Display P3
Display P3
color(display-p3 0.5472 0.2274 0.4304)
P3 has subtle headroomOKLCH chroma 0.149

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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