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Rich Aries violet

#9727dc
Notes

Rich Aries violet (#9727DC) is a true indigo with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (277°, 72%, 51%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#9727dc
RGB
rgb(151, 39, 220)
HSL
hsl(277, 72%, 51%)
HWB
hwb(277 15% 14%)
OKLCH
oklch(54.2% 0.251 307.5)
P3
color(display-p3 0.5450 0.1894 0.8314)
HSV
hsv(277, 82%, 86%)
LAB
lab(43.06% 71.68 -69.84)
LCH
lch(43.06% 100.07 315.74)
CMYK
cmyk(31%, 82%, 0%, 14%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Aries
modifier

Latin aries, ram-of-the-fleece. As a color modifier, aries implies a ram-and-fire-sign-and-Mars-ruled-cardinal-fire quality, the visual register of Babylonian-ram-and-Greek-Aries hand-ram-and-fire-sign-and-Mars-ruled-cardinal-fire Babylonian-ram-and-Greek-Aries-and-Golden-Fleece aries-and-ram-and-fire-sign surfaces under Babylonian-ram-and-Greek-Aries-and-Golden-Fleece spring-equinox-and-March-and-April fire-sign-light. Sits at the modifier-and-zodiac end of the grid, parallel to taurus and gemini in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#9727dc
Original
#0062e1
Protanopia
#0067d9
Deuteranopia
#8b5985
Tritanopia
#4c4c4c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.77:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.64:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##9727DC
Display P3
Display P3
color(display-p3 0.5450 0.1894 0.8314)
P3 has visible headroomOKLCH chroma 0.251

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

Related Colors

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