Conquering Tulum
Conquering Tulum (#971C75) is a true magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (317°, 69%, 35%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin conquīrere, to seek thoroughly — present-participle of conquer. As a color modifier, conquering implies a saturated-and-overwhelming-and-victorious quality where the hue overcomes neighboring colors through pure pigmentation strength. Sits at the bold-and-celebratory end of the grid, parallel to triumphant and dominant.
Mayan archaeological site on the Mexican Caribbean coast — the Castillo and Templo del Dios Descendiente preserve the deep-magenta lime-mural pigments characteristic of Postclassic-period Yucatec Mayan monumental painting. Tulum color refers to a Tulum-period Mayan mural-fragment from the Templo de los Frescos: a saturated, slightly cool deep magenta with the matte finish of cochineal-and-cinnabar pigment on lime-plaster wall.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.