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Lush Zephyr violet

#970e63
Notes

Lush Zephyr violet (#970E63) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (323°, 83%, 32%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#970e63
RGB
rgb(151, 14, 99)
HSL
hsl(323, 83%, 32%)
HWB
hwb(323 5% 41%)
OKLCH
oklch(45.1% 0.180 350.1)
P3
color(display-p3 0.5423 0.1259 0.3799)
HSV
hsv(323, 91%, 59%)
LAB
lab(33.55% 57.64 -11.78)
LCH
lch(33.55% 58.83 348.44)
CMYK
cmyk(0%, 91%, 34%, 41%)

Etymology

Lush
adjective

Middle English lush, possibly from lascious, lascivious — a word that drifted from sensual ripeness toward visual abundance. Used as a color word since the eighteenth century for the saturated greens of well-watered foliage and the deep saturated jewel tones of velvet upholstery. Used across the deep and bold buckets where the hue is simultaneously dark and vivid.

Zephyr
modifier

Greek ζέφυρος, gentle-west-wind. As a color modifier, zephyr implies a gentle-west-wind-and-Mediterranean-breeze quality, the visual register of Greek-Zephyrus-and-Botticelli-Primavera-zephyr hand-gentle-west-wind-and-Mediterranean-breeze Greek-Zephyrus-and-Botticelli-Primavera-zephyr-and-Hellenic-Anemoi zephyr-and-gentle-west-wind surfaces under Greek-Zephyrus-and-Botticelli-Primavera-zephyr-and-Hellenic-Anemoi Hellenic-Mediterranean-and-Florentine-spring gentle-Mediterranean-breeze-light. Sits at the modifier-and-weather end of the grid, parallel to gust and mistral in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#970e63
Original
#2d4065
Protanopia
#545760
Deuteranopia
#a3003a
Tritanopia
#313131
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.21:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.56:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##970E63
Display P3
Display P3
color(display-p3 0.5423 0.1259 0.3799)
P3 has subtle headroomOKLCH chroma 0.180

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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