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Imperial Pall violet

#970c61
Notes

Imperial Pall violet (#970C61) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (323°, 85%, 32%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#970c61
RGB
rgb(151, 12, 97)
HSL
hsl(323, 85%, 32%)
HWB
hwb(323 5% 41%)
OKLCH
oklch(44.9% 0.180 351.0)
P3
color(display-p3 0.5422 0.1222 0.3725)
HSV
hsv(323, 92%, 59%)
LAB
lab(33.37% 57.73 -10.78)
LCH
lch(33.37% 58.73 349.42)
CMYK
cmyk(0%, 92%, 36%, 41%)

Etymology

Imperial
adjective

From the Latin imperialis, of the empire — applied to color since the medieval period for the hues reserved for sovereigns and empires: imperial purple of Tyrian dye, imperial yellow of Ming-dynasty porcelain. As a modifier, imperial implies saturation combined with the institutional weight of a color owned by a court. Sits in the bold-and-deep corner, alongside royal.

Pall
modifier

Latin pallium, cloak-or-funeral-cover. As a color modifier, pall implies a cloaked-and-shrouded-and-funereal quality, the visual register of Roman-Catholic-and-Anglican-pall hand-cloaked-and-shrouded-and-funereal Roman-Catholic-and-Anglican-and-Orthodox-funeral funeral-pall-and-coffin-shroud-and-altar-cloth surfaces under Roman-Catholic-and-Anglican funeral-pall-and-coffin-shroud cathedral-incense light. Sits at the modifier-and-mood end of the grid, parallel to gloom and shade in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#970c61
Original
#2d3f63
Protanopia
#54575e
Deuteranopia
#a30039
Tritanopia
#303030
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.26:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.54:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##970C61
Display P3
Display P3
color(display-p3 0.5422 0.1222 0.3725)
P3 has subtle headroomOKLCH chroma 0.180

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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