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Stately Ruby

#970c1d
Notes

Stately Ruby (#970C1D) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (353°, 85%, 32%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#970c1d
RGB
rgb(151, 12, 29)
HSL
hsl(353, 85%, 32%)
HWB
hwb(353 5% 41%)
OKLCH
oklch(43.1% 0.168 23.8)
HSV
hsv(353, 92%, 59%)
LAB
lab(31.65% 52.98 31.12)
LCH
lch(31.65% 61.45 30.43)
CMYK
cmyk(0%, 92%, 81%, 41%)

Etymology

Stately
adjective

An adjectival form of state, condition of dignity. Used as a color modifier since the seventeenth century for the deep saturated jewel tones of formal ceremony — the deep blue of a robes-of-state, the deep red of a state-banquet velvet. Sits in the bold-and-formal corner alongside imperial and royal, with slightly less institutional weight.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#970c1d
Original
#3e381c
Protanopia
#5f5417
Deuteranopia
#a70015
Tritanopia
#2b2b2b
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.80:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.39:1

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