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Conquering Loganberry

#970979
Notes

Conquering Loganberry (#970979) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (313°, 89%, 31%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#970979
RGB
rgb(151, 9, 121)
HSL
hsl(313, 89%, 31%)
HWB
hwb(313 4% 41%)
OKLCH
oklch(46.0% 0.195 339.9)
P3
color(display-p3 0.5420 0.1173 0.4609)
HSV
hsv(313, 94%, 59%)
LAB
lab(34.31% 61.02 -24.63)
LCH
lch(34.31% 65.80 338.02)
CMYK
cmyk(0%, 94%, 20%, 41%)

Etymology

Conquering
adjective

Latin conquīrere, to seek thoroughly — present-participle of conquer. As a color modifier, conquering implies a saturated-and-overwhelming-and-victorious quality where the hue overcomes neighboring colors through pure pigmentation strength. Sits at the bold-and-celebratory end of the grid, parallel to triumphant and dominant.

Loganberry
noun

Rubus × loganobaccus — a chance hybrid between Rubus ursinus (Pacific blackberry) and Rubus idaeus (raspberry) discovered in 1881 by Judge James Harvey Logan of Santa Cruz, California. Loganberry color refers to a freshly picked Rubus × loganobaccus aggregate-drupe-cluster: a saturated, slightly cool deep magenta with the matte finish of anthocyanin-rich aggregate drupelets. Slightly cooler than raspberry.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#970979
Original
#1b437c
Protanopia
#4c5876
Deuteranopia
#a11346
Tritanopia
#2f2f2f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.98:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.63:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##970979
Display P3
Display P3
color(display-p3 0.5420 0.1173 0.4609)
P3 has visible headroomOKLCH chroma 0.195

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

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