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Earnest Stalk Ruby

#970917
Notes

Earnest Stalk Ruby (#970917) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (354°, 89%, 31%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#970917
RGB
rgb(151, 9, 23)
HSL
hsl(354, 89%, 31%)
HWB
hwb(354 4% 41%)
OKLCH
oklch(43.0% 0.169 25.4)
HSV
hsv(354, 94%, 59%)
LAB
lab(31.44% 53.25 34.44)
LCH
lch(31.44% 63.42 32.89)
CMYK
cmyk(0%, 94%, 85%, 41%)

Etymology

Earnest
adjective

Old English eornost, seriousness, zeal. Used as a color modifier since the nineteenth century for hues that read as committed but unshowy — the working blues of denim, the deep greens of Quaker meetinghouses. Sits in the bold-and-quiet corner of the grid, slightly less luminous than resolute and slightly less institutional than imperial.

Stalk
modifier

Old English stealcung, to-walk-stealthily. As a color modifier, stalk implies a deliberate-and-stealthy-and-tracked quality, the visual register of Highland-stalker-and-stag-stalk hand-deliberate-and-stealthy-and-tracked Highland-stalker-and-stag-and-tracker stalked-and-deliberate-and-stealthy-and-tracked surfaces under Highland-stalker-and-stag-and-tracker heather-moor-and-corrie-and-deer-forest tracked-and-stealthy-light. Sits at the modifier-and-mood end of the grid, parallel to prowl and creep in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#970917
Original
#3e3715
Protanopia
#5f540f
Deuteranopia
#a70012
Tritanopia
#282828
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.87:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.37:1

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