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Lush Lough Ruby

#97081c
Notes

Lush Lough Ruby (#97081C) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (352°, 90%, 31%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#97081c
RGB
rgb(151, 8, 28)
HSL
hsl(352, 90%, 31%)
HWB
hwb(352 3% 41%)
OKLCH
oklch(43.0% 0.169 23.7)
HSV
hsv(352, 95%, 59%)
LAB
lab(31.44% 53.54 31.50)
LCH
lch(31.44% 62.12 30.47)
CMYK
cmyk(0%, 95%, 81%, 41%)

Etymology

Lush
adjective

Middle English lush, possibly from lascious, lascivious — a word that drifted from sensual ripeness toward visual abundance. Used as a color word since the eighteenth century for the saturated greens of well-watered foliage and the deep saturated jewel tones of velvet upholstery. Used across the deep and bold buckets where the hue is simultaneously dark and vivid.

Lough
modifier

Irish-and-Scottish loch via Old Irish loch, lake / sea-inlet. As a color modifier, lough implies a still-mountain-water quality, the visual register of Connemara-and-Lough-Erne Irish-Highland glacial-cirque-and-river-mouth still-and-mirror-smooth fresh-water surfaces under Western-Irish overcast light. Sits at the modifier-and-place end of the grid, parallel to mere and pond in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#97081c
Original
#3d371b
Protanopia
#5e5415
Deuteranopia
#a70013
Tritanopia
#282828
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.87:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.37:1

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