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Aligned Berry

#966382
Notes

Aligned Berry (#966382) is a true magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (324°, 20%, 49%) places it in the muted band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#966382
RGB
rgb(150, 99, 130)
HSL
hsl(324, 20%, 49%)
HWB
hwb(324 39% 41%)
OKLCH
oklch(56.4% 0.078 342.8)
P3
color(display-p3 0.5592 0.3970 0.5037)
HSV
hsv(324, 34%, 59%)
LAB
lab(48.29% 25.51 -8.77)
LCH
lch(48.29% 26.97 341.02)
CMYK
cmyk(0%, 34%, 13%, 41%)

Etymology

Aligned
adjective

French à-ligne, to-line-up — past-participle of align. As a color modifier, aligned implies a clear-and-axis-coordinated quality where the hue carries the visual register of carefully-parallel-arranged elements. Sits at the crisp-and-balanced end of the grid, parallel to symmetrical and squared in usage.

Berry
noun

A general-purpose color name for the deep blue-purple of Vaccinium blueberries, Sambucus elderberries, and the Aronia black-chokeberries that mark hedgerows in autumn. The color refers to a ripe wild blueberry's bloom-coated skin: a deep, slightly violet-shifted blue with the powdery finish of waxy fruit. Cooler than wine, warmer than indigo, with the foraged-fruit specificity of a word that covers half-a-dozen species.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#966382
Original
#666e83
Protanopia
#727681
Deuteranopia
#9c636e
Tritanopia
#707070
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.77:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.40:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##966382
Display P3
Display P3
color(display-p3 0.5592 0.3970 0.5037)
Inside sRGBOKLCH chroma 0.078

This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.

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