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Honest Bordeaux

#964e6d
Notes

Honest Bordeaux (#964E6D) is a true magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (334°, 32%, 45%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#964e6d
RGB
rgb(150, 78, 109)
HSL
hsl(334, 32%, 45%)
HWB
hwb(334 31% 41%)
OKLCH
oklch(52.0% 0.103 354.1)
P3
color(display-p3 0.5510 0.3205 0.4235)
HSV
hsv(334, 48%, 59%)
LAB
lab(42.82% 33.93 -4.19)
LCH
lch(42.82% 34.19 352.96)
CMYK
cmyk(0%, 48%, 27%, 41%)

Etymology

Honest
adjective

Latin honestus, honorable — used as a color modifier since the seventeenth century for hues that read as straightforward and unembellished, the working browns and grays of vernacular architecture rather than the polished shades of court fashion. Honest brown, honest gray: moderate saturation combined with optical directness. Sits at the crisp-bucket alongside plain and frank.

Bordeaux
noun

The French wine region — and the deep red of Cabernet Sauvignon-and-Merlot blends from the Médoc and Saint-Émilion. Bordeaux as a color refers specifically to a young Médoc in a glass: a deep, slightly red-purple-shifted dark red with the optical clarity of high-tannin wine. Deeper than burgundy, cooler than wine.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#964e6d
Original
#575d6e
Protanopia
#6a6a6b
Deuteranopia
#a04b59
Tritanopia
#606060
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.82:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.61:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##964E6D
Display P3
Display P3
color(display-p3 0.5510 0.3205 0.4235)
P3 has subtle headroomOKLCH chroma 0.103

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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