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Truthful Brazilwood

#964d54
Notes

Truthful Brazilwood (#964D54) is a true red with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (354°, 32%, 45%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#964d54
RGB
rgb(150, 77, 84)
HSL
hsl(354, 32%, 45%)
HWB
hwb(354 30% 41%)
OKLCH
oklch(51.1% 0.098 15.1)
P3
color(display-p3 0.5507 0.3169 0.3342)
HSV
hsv(354, 49%, 59%)
LAB
lab(41.90% 31.23 9.89)
LCH
lch(41.90% 32.76 17.57)
CMYK
cmyk(0%, 49%, 44%, 41%)

Etymology

Truthful
adjective

Old English trēowth, truth — adjectival suffix -ful. As a color modifier, truthful implies a clear-and-honest-and-direct quality where the hue carries the visual register of accurate-and-faithful-representation declaration. Sits at the crisp-and-honest end of the grid, parallel to candid and honest in usage.

Brazilwood
noun

Caesalpinia echinata, the dye-source tree of Atlantic-coast South America — so abundant in Portuguese-controlled territory that it gave the country its name. The color refers to brazilein-dyed silk: a saturated, slightly cool deep red with the warm-tone of brazilwood pigment. Deeper than madder, warmer than cochineal.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#964d54
Original
#5c5a54
Protanopia
#6e6853
Deuteranopia
#a24450
Tritanopia
#5d5d5d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.02:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.49:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##964D54
Display P3
Display P3
color(display-p3 0.5507 0.3169 0.3342)
P3 has subtle headroomOKLCH chroma 0.098

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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