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Genuine Begonia

#964671
Notes

Genuine Begonia (#964671) is a true magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (328°, 36%, 43%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#964671
RGB
rgb(150, 70, 113)
HSL
hsl(328, 36%, 43%)
HWB
hwb(328 27% 41%)
OKLCH
oklch(51.0% 0.119 348.7)
P3
color(display-p3 0.5485 0.2920 0.4366)
HSV
hsv(328, 53%, 59%)
LAB
lab(41.31% 38.77 -8.91)
LCH
lch(41.31% 39.78 347.05)
CMYK
cmyk(0%, 53%, 25%, 41%)

Etymology

Genuine
adjective

Latin genuinus, natural, innate — used as a color modifier since the sixteenth century for hues that read as authentic rather than imitated. Genuine indigo, genuine ochre: moderate-to-high saturation combined with the optical impression of a hue from real pigment rather than synthetic dye. Sits at the crisp-bucket alongside true and honest.

Begonia
noun

The genus Begonia — over 1,800 species named in 1690 for Michel Bégon, the French governor of Saint-Domingue who collected the original specimens. The color refers to a deep-pink wax begonia in summer bedding bloom: a saturated, slightly cool deep pink with the satiny finish of small five-petaled flowers above succulent leaves. Cooler than coral, warmer than fuchsia, with the bedding-plant ubiquity of a genus that adapts to almost any garden condition.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#964671
Original
#4e5972
Protanopia
#64676f
Deuteranopia
#9f4456
Tritanopia
#5a5a5a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.16:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.41:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##964671
Display P3
Display P3
color(display-p3 0.5485 0.2920 0.4366)
P3 has subtle headroomOKLCH chroma 0.119

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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