colors
Back to gallery

Straightforward Vermiglione

#964667
Notes

Straightforward Vermiglione (#964667) is a true magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (335°, 36%, 43%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#964667
RGB
rgb(150, 70, 103)
HSL
hsl(335, 36%, 43%)
HWB
hwb(335 27% 41%)
OKLCH
oklch(50.6% 0.114 356.0)
P3
color(display-p3 0.5485 0.2920 0.4004)
HSV
hsv(335, 53%, 59%)
LAB
lab(40.97% 37.35 -3.22)
LCH
lch(40.97% 37.49 355.07)
CMYK
cmyk(0%, 53%, 31%, 41%)

Etymology

Straightforward
adjective

English compound straight + forward — sharing root with German geradeaus. As a color modifier, straightforward implies a clear-and-direct-and-unencumbered quality where the hue carries the visual register of clear-aim-and-uncomplicated character. Sits at the crisp-and-honest end of the grid, parallel to candid and direct in usage.

Vermiglione
noun

The Italian name for vermillion — used in the cinnabar-pigment chapters of Cennino Cennini's Il Libro dell'Arte and across Sienese and Florentine fresco. The color refers to vermiglione in a fifteenth-century altarpiece: a saturated, slightly orange red with the matte finish of egg-tempera-bound pigment. The Italian equivalent of bermellón.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#964667
Original
#515868
Protanopia
#666665
Deuteranopia
#a14152
Tritanopia
#595959
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.23:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.37:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##964667
Display P3
Display P3
color(display-p3 0.5485 0.2920 0.4004)
P3 has subtle headroomOKLCH chroma 0.114

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

Related Colors

Canvas