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Earnest Brazilin

#963c81
Notes

Earnest Brazilin (#963C81) is a true magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (314°, 43%, 41%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#963c81
RGB
rgb(150, 60, 129)
HSL
hsl(314, 43%, 41%)
HWB
hwb(314 24% 41%)
OKLCH
oklch(50.3% 0.147 337.6)
P3
color(display-p3 0.5458 0.2572 0.4938)
HSV
hsv(314, 60%, 59%)
LAB
lab(40.08% 46.22 -20.64)
LCH
lch(40.08% 50.62 335.93)
CMYK
cmyk(0%, 60%, 14%, 41%)

Etymology

Earnest
adjective

Old English eornost, seriousness, zeal. Used as a color modifier since the nineteenth century for hues that read as committed but unshowy — the working blues of denim, the deep greens of Quaker meetinghouses. Sits in the bold-and-quiet corner of the grid, slightly less luminous than resolute and slightly less institutional than imperial.

Brazilin
noun

Caesalpinia brasiliensis — a Brazilian legume tree whose heartwood was the colonial-era principal source of brazilin dye, harvested at industrial scale from the Mata Atlântica and giving the country Brazil its English name. Brazilin color refers to a freshly brazilin-mordant-dyed wool: a saturated, slightly cool deep magenta with the matte finish of multi-bath plant-and-mordant-dyed woolen fiber. Warmer than campeche (logwood).

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#963c81
Original
#3f5683
Protanopia
#59647f
Deuteranopia
#9e4059
Tritanopia
#545454
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.44:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.26:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##963C81
Display P3
Display P3
color(display-p3 0.5458 0.2572 0.4938)
P3 has subtle headroomOKLCH chroma 0.147

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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