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Pure Dusk

#96361f
Notes

Pure Dusk (#96361F) is a true red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (12°, 66%, 35%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#96361f
RGB
rgb(150, 54, 31)
HSL
hsl(12, 66%, 35%)
HWB
hwb(12 12% 41%)
OKLCH
oklch(46.7% 0.134 34.7)
HSV
hsv(12, 79%, 59%)
LAB
lab(36.41% 39.06 34.83)
LCH
lch(36.41% 52.33 41.72)
CMYK
cmyk(0%, 64%, 79%, 41%)

Etymology

Pure
adjective

Latin purus, clean, unmixed — applied to color since antiquity for hues that contain only one pigment without dilution by white, black, or another color. Pure red is the textbook ideal: high saturation, mid lightness, no shift. Sits at the bold-bucket center, parallel to true and strong.

Dusk
noun

The transitional sky color in the half-hour after sunset — when the upper atmosphere still scatters reds and oranges off the horizon. Dusk as an orange color refers to the warm horizon glow at civil twilight: a soft, slightly muted deep orange-red with the optical complexity of forward-scattered light. Cooler than sunset, deeper than ember.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#96361f
Original
#51481c
Protanopia
#695e1b
Deuteranopia
#a51d31
Tritanopia
#494949
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.38:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.84:1

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Canvas