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Bold Sangria

#963460
Notes

Bold Sangria (#963460) is a true magenta with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (333°, 49%, 40%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#963460
RGB
rgb(150, 52, 96)
HSL
hsl(333, 49%, 40%)
HWB
hwb(333 20% 41%)
OKLCH
oklch(47.9% 0.138 355.8)
P3
color(display-p3 0.5439 0.2302 0.3722)
HSV
hsv(333, 65%, 59%)
LAB
lab(37.46% 45.19 -4.03)
LCH
lch(37.46% 45.37 354.91)
CMYK
cmyk(0%, 65%, 36%, 41%)

Etymology

Bold
adjective

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Sangria
noun

Spanish for bleeding — the wine punch named for its color, not the other way around. The color is the deep red of Tempranillo or Garnacha aerated with citrus and fruit: a warm, slightly translucent red-violet that catches light through a glass jug. Less black than burgundy, warmer than wine, with the dusty rim of a long afternoon.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#963460
Original
#444d61
Protanopia
#5f5f5e
Deuteranopia
#a22c46
Tritanopia
#4c4c4c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.10:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.96:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##963460
Display P3
Display P3
color(display-p3 0.5439 0.2302 0.3722)
P3 has subtle headroomOKLCH chroma 0.138

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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