Cranberry
Cranberry (#950714) is a deep red with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (355°, 91%, 31%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel. The deep wine-red of a cranberry (Vaccinium macrocarpon). Cranberries are harvested by flooding their bogs — the fruit floats because it's 25% air pocket inside — and the red pigments leach into the water, turning whole fields scarlet.