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Assured Rune violet

#950066
Notes

Assured Rune violet (#950066) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (319°, 100%, 29%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#950066
RGB
rgb(149, 0, 102)
HSL
hsl(319, 100%, 29%)
HWB
hwb(319 0% 42%)
OKLCH
oklch(44.4% 0.187 347.6)
P3
color(display-p3 0.5343 0.0997 0.3902)
HSV
hsv(319, 100%, 58%)
LAB
lab(32.59% 59.51 -15.22)
LCH
lch(32.59% 61.42 345.65)
CMYK
cmyk(0%, 100%, 32%, 42%)

Etymology

Assured
adjective

Old French aseürer, to give assurance — past-participle of assure. As a color modifier, assured implies a saturated-and-confident quality where the hue carries unwavering certainty about its own visual identity. Sits at the bold-and-confident end of the grid, parallel to certain and poised.

Rune
modifier

Old Norse rún, secret-or-runic-letter. As a color modifier, rune implies a Norse-runic-letter-and-Futhark-and-incised-stone quality, the visual register of Elder-Futhark-and-Norse-runic-stone hand-Norse-runic-letter-and-Futhark-and-incised-stone Elder-Futhark-and-Norse-runic-stone-and-Viking-grave-marker rune-and-Norse-runic-letter-and-Futhark surfaces under Elder-Futhark-and-Norse-runic-stone-and-Viking-grave-marker Jelling-stone-and-Rök-runestone runic-incision-light. Sits at the modifier-and-myth end of the grid, parallel to omen and sigil in usage.

violet
noun

Viola odorata, the European sweet violet — small, fragrant, and the original meaning of the color name in English (the Violet of the rainbow). The color refers to a fresh sweet violet blossom in late winter: a saturated, slightly red-shifted deep blue-purple with the matte finish of small five-petaled flower. Cooler than amethyst, warmer than indigo, with the perfumed weight of a flower used in Roman garlands and Victorian eau de toilette.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#950066
Original
#253e68
Protanopia
#505563
Deuteranopia
#a0003a
Tritanopia
#272727
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.50:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.47:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##950066
Display P3
Display P3
color(display-p3 0.5343 0.0997 0.3902)
P3 has visible headroomOKLCH chroma 0.187

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

Related Colors

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