Anchored Goji
Anchored Goji (#941682) is a deep violet with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (309°, 74%, 33%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
The past participle of anchor, used since the late nineteenth century as a metaphor for secured in place. As a color word, anchored implies a deep saturated tone that grounds a palette — the dark blues, deep greens, and browns that hold a composition together. Sits in the bold-and-deep corner of the grid alongside solid.
Chinese Lycium barbarum (枸杞) — a Solanaceae shrub native to the Ningxia region of north-central China, whose deep-magenta drupes have been used in Traditional Chinese Medicine for two millennia. Goji color refers to a freshly dried Lycium barbarum drupe-cluster on a Ningxia sun-drying mat: a saturated, slightly cool deep magenta with the matte finish of carotenoid-and-anthocyanin-rich dried-fruit skin.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.