Punchy Hail Mulberry

A modern adjectival form of punch, to strike sharply. Used as a color word since the early twentieth century for hues that read as highly contrasting and visually loud. Punchy red, punchy yellow: the implication is full saturation combined with optical impact. Sits across the bold and bright buckets, near vivid and striking.

Old English hægl, hail-stones. As a color modifier, hail implies a hail-stone-and-clattering-and-spring-thunderstorm quality, the visual register of prairie-and-summer-thunderhead-hail hand-hail-stone-and-clattering-and-spring-thunderstorm prairie-and-summer-thunderhead-hail-and-Great-Plains hail-and-hail-stone-and-clattering surfaces under prairie-and-summer-thunderhead-hail-and-Great-Plains Tornado-Alley-and-Kansas-Oklahoma-storm-cell prairie-thunderhead-light. Sits at the modifier-and-weather end of the grid, parallel to sleet and flurry in usage.

The genus Morus — the white mulberry (M. alba) feeds silkworms; the black mulberry (M. nigra) bears the deep purple fruit that stains everything it touches. The color refers to a ripe black mulberry: a saturated, slightly red-shifted very deep purple with the slight juiciness of a compound fruit. Cooler than wine, warmer than indigo, with the agricultural weight of a tree that supported the entire Chinese silk industry for two thousand years.